I.G. Media Marketing – Marketing With Social Media.

Social Media Trainer, Author and Strategist. Phone: 01733 241537

I.G. Media Marketing – Marketing With Social Media. - Social Media Trainer, Author and Strategist.  Phone: 01733 241537

Take Action With Your 2012 Social Media Campaign.

Well 2012 is upon us, and in fact as I write this we are already a week into the new year! So, what have you got planned for your social media marketing this year? Have you yet to implement a strategy? Did you attend a workshop or seminar on social media last year, promise yourself you would implement a social media campaign for your business, and just never got round to it…..Well I’m sure you’re not alone! Continue reading “Take Action With Your 2012 Social Media Campaign.” »

Four Steps to Creating a Strong Online Presence.

When promoting your company, brand, product or service using social media, then you really need to maximise the power social media marketing has to offer.

  1. Strategise. The first step is discussing the goals and objectives at the highest level. It may sound simple, but the most important attribute to display here is the ability to listen. Then base the strategy around several big ideas that help to solve the challenges. Continue reading “Four Steps to Creating a Strong Online Presence.” »

What You Will Achieve With A Successful Social Media Marketing Campaign.

I am often asked by clients at preliminary consultations “what will I achieve with a social media marketing campaign?”

It is very easy to engage in long drawn out discussions about the achievements  you will experience through implementing a successful social media marketing strategy, but the answer to this question can basically be broken down into 5 different categories as follows; Continue reading “What You Will Achieve With A Successful Social Media Marketing Campaign.” »

Defining Google+

Google have recently announced the advent of its own social networking platform google+. After what seemed a long time in beta testing, and people only being able to use google+ through receiving an invite, it has now opened its doors to everyone.

A lot has been said as to what google wants to achieve with their new social media network, but be in no doubt their aim is to take that no.1 Spot at the top! 20 Million members in the first month of launch will certainly make people sit up and take notice, and with a lot of focus being placed on the power of the +1 button where businesses are concerned then they seem to have a potential recipe for success. Continue reading “Defining Google+” »

How Using Twitter Can Generate Targeted Traffic And Increase Your Business Sales

Twitter is a great example of a powerful social media marketing network, that should be used in every business today to generate targetted traffic and increase your business sales. Twitter is purely driven by its members. Members simply “tweet” their updates and those who are following will see their updates. It is no secret that by using twitter you have an invaluable tool that has the potential to drive thousands of visitors to your web business every day. Continue reading “How Using Twitter Can Generate Targeted Traffic And Increase Your Business Sales” »

Setting Your Goals And Measuring Return On Investment With A Social Media Strategy.

Setting your goals and measuring the return on investment is an aspect that is commonly overlooked when considering implementing a social media strategy into a business.

In reality, this is an extremely important issue that needs to be clearly defined from the start. After all, you may consider yourself to have a fantastic fanpage or YouTube channel, but if you have failed to set any goals or objectives and have no way of tracking results, then how on earth do you know if your campaign has been a success or not? Careful planning, strategic implementation and setting of goals are key to social media marketing success. Even if your business has already started using social media, going back to square one and setting your goals and objectives is key. Continue reading “Setting Your Goals And Measuring Return On Investment With A Social Media Strategy.” »

How To Use Video Marketing To Promote Your Business.

Knowing how to use video marketing to promote your business successfully is something many online marketers are now perfecting at an increasing rate. If you are an online business owner and are currently not using video marketing to promote your business or service, then you are positively alienating yourself from a huge potential customer base. Using video marketing has been proven to significantly increase your profile online, and definitely generate a vast amount of traffic to yoursite. Continue reading “How To Use Video Marketing To Promote Your Business.” »