It may well be true that social media is just like any other marketing tool and may well not be right for every business. However it must still be used effectively, even if it is used as part of a wider campaign for a good return on investment to be seen. Continue reading “Social Media – Just Another Marketing Tool?” »
Setting your goals and measuring the return on investment is an aspect that is commonly overlooked when considering implementing a social media strategy into a business.
In reality, this is an extremely important issue that needs to be clearly defined from the start. After all, you may consider yourself to have a fantastic fanpage or YouTube channel, but if you have failed to set any goals or objectives and have no way of tracking results, then how on earth do you know if your campaign has been a success or not? Careful planning, strategic implementation and setting of goals are key to social media marketing success. Even if your business has already started using social media, going back to square one and setting your goals and objectives is key. Continue reading “Setting Your Goals And Measuring Return On Investment With A Social Media Strategy.” »